The Greater Fairbanks Chamber of Commerce came to me for a complete overhaul, including: logo design, brand identity guide, and a complete collateral package. They came away with the tools to succeed as a cohesive, focused organization that knows who they are, what they're about, how they interact with the public, and what their messaging looks like.
Brand Strategy
Brand Identity System
Campaign Strategy
Social Media Marketing
Copywriting
Signage
Print Collateral
BRANDING
The Chamber needed a clean, modern look to take them into the future, something that incorporates their 3 guiding principles and represents their goal of building strong bonds throughout the community. I worked with the staff and leadership to write a clear mission and vision, identify their audiences, focus their brand personality, and create a full slate of assets to support the new brand.
Engaging content for social channels promotes community interaction with local businesses.
The mouse pad calendar is a classic.
Consistent branding across events and campaigns keeps messaging clear.
The branding doesn't stop, especially for a Headshot Pop-Up.
There's a time for advertising Happy Hour and that time is...always.
No matter the task, I'm here to help my clients - even when it's an ad to replace me!
EVENT MARKETING
One of Alaska's biggest annual celebrations is hosted by the Chamber and I'm delighted to have developed the theme, branding, and merchandise for the event for 5 years.
I'm down here in the footer, waiting for your email.
Let's elevate your brand, launch your best campaign yet, and reach those goals.
Get in touch: lauren@laurenhatty.com
